Through 2027, no major vendor's customer-facing AI agent will be allowed to act against its sponsor's commercial interest — telling a buyer not to buy, qualifying them out, or pointing them at a competitor.

confidence 0.8 · horizon 2027-12-31 · status open

Falsifiers

A major vendor ships a customer-facing agent that is documented, outside of its own marketing material, advising against its own product or recommending a competitor's, before 2027-12-31.
An independent test of a shipped sales or support agent (Salesforce's Claudeforce, Salesforce/Nvidia's Koa, or ChatGPT's Sponsored Agents) shows it qualifying a buyer out, or flagging a paid placement as a reason not to buy.
A lab or enterprise vendor ships and markets an advice-without-advertising agent tier and holds it for a full year while ad revenue grows elsewhere in the same business.